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The Power of Words: Communication Strategies for Cultural Transformation
Equip yourself with communication strategies to effectively incorporate cultural change into your organization’s messaging. This Lunch & Learn will focus on developing an elevator pitch and providing you with the communication tools you need to convey the value of organizational transformation to your stakeholders, including allies and resistors.
This session will be led by William Lancaster, a certified Change Management and Human Capital practitioner with 17+ years of experience delivering strategic and change-driven solutions to over 20 federal clients and nonprofit organizations. He is recognized for the developed of innovative and implementable solutions across the Human Capital spectrum, including Employee Experience, Organizational Culture, Human Capital Strategic Plans, Workforce Planning, Workforce Analytics, Competency Modeling, and Workforce Development-focused initiatives. Since 2022, William has served as a Principal in Kaiser Associates’ Government and Non-Profit Practice, where he focuses on delivering human capital and change management products to his clients, including the development of change-focused communications and resources.
Learning Objectives:
- Understand the importance of purposeful communication in change management
- Learn how to incorporate cultural change into your organization’s messaging
- Craft tailored messages based on your distinct stakeholders
- Develop an effective elevator pitch to communicate change goals and initiatives
- Empower yourself to talk about the value of change management in your work and in your teams
- Learn about practical communication tools to support transformation efforts in your workplace